What is Your Vision?

Being an entrepreneur for 20 years I get a lot of questions asked of me. The most popular question that I get asked is…“What is the number 1 piece of advice that you would give an entrepreneur who is just starting out?”

My response is always: you must have a vision of where you want your business to go.

Having a vision of what you want and where you to go is what will get you through the tough times, through the ‘failures’, through the bumps and all the hiccups.

…did I just make being an entrepreneur sound so fun and exciting? If you are meant for the life of an entrepreneur, you probably answered with Bring It On!

The other reason to have a vision for your business is that in order to reach a destination, you need to know what the destination actually is. Never worry about the ‘how’ it is going to happen, the ‘business gps’ will map out the course as you ride the wave. In order words, if you don’t know where you are going you will wander aimlessly, without any sense of direction on where you are wanting to take your business.

When helping an entrepreneur start a business, I take them through a series of questions to lay out the foundation of their vision.

These questions consist of:

  1. What is your someday goal? Meaning, if you could wave a magic wand and your business would be perfect, what would it look like?
    • Would you have employees?
    • Would you be working full-time?
    • How many clients would you have / How many products would you be selling?
    • Would your business be in your home or outside of your home?
    • What problem does your business solve?
    • How will you and your business impact the world?
    • What are your life goals with your business – why are you in business?
  2. How old do you want to be when you retire from your business?
  3. Do you have an exit strategy? Meaning, when you do retire, are you going to close the business, sell the business or gift the business?
  4. How much time, on a weekly basis, are you ready to invest into growing your business?
  5. Are you ready to put your business first in your life, until it is up and running?
  6. What values will your business hold?
  7. Will your business be local, national or international?
  8. What type of financial investment are you ready to make in order for your business to succeed?
  9. How is the business going to benefit you and your family?
  10. In order to get your business to where envision it to be, who are you willing to ask for help from?

When answering the above questions, you need to be upfront and leave everything on the table. Be honest with yourself because it will only help you to create the vision you need to see your business succeed.

Lastly, do not, under any circumstances, tell anyone about your vision, except those who are helping you grow your business to reach your vision. If you do tell others, be prepared to: find out who the haters are, receive nasty comments about what you are working towards and jealousy will come out of the people you anticipate will be there for you. Please, take my word for it, just don’t do it!

My hope for you is that you use these questions and insights to grow a solid vision and foundation for you and your business. You deserve all the greatness and awesomeness that is out there for you to take a hold of. Go and grab it…it is yours for the taking.

~ XO Sara

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